Jessica Ford is a risk and analytics professional with deep expertise in data-driven decisioning, consumer insights, and credit strategy. In her role with Experian, she partners with organizations across Canada to help them leverage data and analytics to improve customer acquisition, portfolio management, and collections performance.

With a strong understanding of consumer behaviour and the evolving credit landscape, Jessica specializes in translating complex data into actionable strategies that support smarter business decisions and stronger customer outcomes. Her work focuses on helping organizations adapt to changing market conditions through innovation, predictive insights, and performance optimization.

As a member of TRMA Canada, Jessica is passionate about fostering industry collaboration and advancing the use of analytics and technology to strengthen the future of telecommunications risk management.